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Marketing: WITH OLC AND Premium Content
Marketing WITH OLC AND Premium Content
Author: Michael J Etzel, Orville C. Walker, William J. Stanton
"Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and ...  more »
ISBN-13: 9780071108355
ISBN-10: 0071108351
Publication Date: 1/1/2006
Edition: 14th (International)
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Publisher: McGraw Hill Higher Education
Book Type: Paperback
Members Wishing: 0
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