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Marketing Warfare
Marketing Warfare
Author: Al Ries, Jack Trout
Battleground tactics defensive, offensive, flanking, guerrilla long the basis for successful military strategies, can now be used to effectively market products, companies, and institutions. This book provides a concrete framework in which to analyze what strategies will and won't work in light of competitive strengths and weaknesses. It shows h...  more »
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ISBN-13: 9780452258617
ISBN-10: 0452258618
Publication Date: 11/1/1986
Pages: 240
Edition: Reprint
Rating:
  • Currently 2.5/5 Stars.
 1
2.5 stars, based on 1 rating
Publisher: Plume Books
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Reviews: Amazon | Write a Review


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