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Marketing
Marketing
Author: Paul Baines, Chris Fill, Kelly Page
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? — Marketing, Second Edition, presents marketing examples and issues f...  more »
ISBN-13: 9780199579617
ISBN-10: 019957961X
Publication Date: 2/11/2011
Pages: 776
Edition: 2
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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