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Marketing
Marketing
Author:
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
Author:
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
ISBN-13: 9780314011329
ISBN-10: 0314011323
Pages: 800
Edition: 4th
Rating: ?
ISBN-10: 0314011323
Pages: 800
Edition: 4th
Rating: ?
0 stars, based on 0 rating
Publisher: West Publishing Company
Book Type: Hardcover
Other Versions: Paperback
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Reviews: Amazon | Write a Review
Genres:
