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Marketing:Crit Persp        V5 (Critical Perspectives on Marketing Management)
MarketingCrit Persp V5 - Critical Perspectives on Marketing Management
Author: Michael Baker
This outstanding multi-volume set gathers together the most important articles and essays on the development of the marketing phenomenon. The most comprehensive reference and research tool of its kind, it includes approximately 160 articles, combining the best of both the American and European literature and covering a period of over 70 years.
ISBN-13: 9780415249881
ISBN-10: 0415249880
Publication Date: 11/11/2004
Pages: 712
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
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