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Mass Communication Theory : Foundations, Ferment, and Future (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Mass Communication Theory Foundations Ferment and Future - with InfoTrac - Wadsworth Series in Mass Communication and Journalism
Author: Stanley J. Baran, Dennis K. Davis
MASS COMMUNICATION THEORY provides a comprehensive, historically-based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory?social/behavioral and critical/cultural?and concludes with a discu...  more »
ISBN-13: 9780534637972
ISBN-10: 0534637973
Publication Date: 3/24/2005
Pages: 432
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Publisher: Wadsworth Publishing
Book Type: Paperback
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