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Mastering Fashion Marketing (Palgrave Master Series)
Mastering Fashion Marketing - Palgrave Master Series
Author:
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for under... more »
Author:
This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for under... more »
ISBN-13: 9781403919021
ISBN-10: 140391902X
Publication Date: 12/9/2008
Pages: 240
Rating: ?
ISBN-10: 140391902X
Publication Date: 12/9/2008
Pages: 240
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Industries >> Retailing
- Business & Money >> Industries >> Industrial Relations
- Business & Money >> Marketing & Sales >> Marketing >> General
