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Mastering Marketing
Mastering Marketing
Author:
This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied t... more »
Author:
This highly successful book has now been thoroughly revised and extended to cope with marketing in the nineties. Two new chapters have been added, on Pricing and Sales Forecasting, while the impact of computers, information systems, logistics and other developments have been covered. The book treats marketing as an activity that can be applied t... more »
ISBN-13: 9781878604187
ISBN-10: 187860418X
Rating: ?
ISBN-10: 187860418X
Rating: ?
0 stars, based on 0 rating
Publisher: Communication Pubns & Resources
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
