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Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)
Mathematical Models of Distribution Channels - International Series in Quantitative Marketing
Author: Charles A. Ingene, Mark E. Parry
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid fa...  more »
ISBN-13: 9781402071638
ISBN-10: 1402071639
Publication Date: 10/29/2004
Pages: 568
Edition: 1
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Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
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