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Measuring Advertising Effectiveness (Marketing)
Measuring Advertising Effectiveness - Marketing
Author: D.B. Lucas, Steuart Henderson Britt
"What This Book Is About: This book brings together the most up-to-date information about; (1.) Measurement of advertising messages (Part One), (2.) Measurement of advertising media (Part Two). In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One ex...  more »
ISBN-13: 9780070389366
ISBN-10: 0070389365
Pages: 399
Edition: Not Given
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Publisher: McGraw-Hill Inc.,US
Book Type: Hardcover
Members Wishing: 0
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