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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Measuring Marketing 103 Key Metrics Every Marketer Needs
Author: John Davis
Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is ...  more »
ISBN-13: 9780470821329
ISBN-10: 0470821329
Publication Date: 11/24/2006
Pages: 440
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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