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Media Audiences: Effects, Users, Institutions, and Power
Media Audiences Effects Users Institutions and Power
Author: John L. Sullivan
Despite the widespread use of the term ?audience? in our popular culture, the meaning of the ?audience? is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as ?victims? of mass media, as market constructions & commodities, as users of medi...  more »
ISBN-13: 9781412970426
ISBN-10: 1412970423
Publication Date: 10/23/2012
Pages: 296
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Publisher: Sage Publications, Inc
Book Type: Paperback
Members Wishing: 0
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