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Media and Culture: An Introduction to Mass Communication
Media and Culture An Introduction to Mass Communication Author:Richard Campbell, Christopher R. Martin, Bettina G. Fabos The #1 introduction to mass communication, Media and Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become acti... more »ve participants in the media. Always offering the most current content available, Media and Culture?s new and thoroughly revised seventh edition also includes a dynamic suite of new media resources, making it a better learning tool than ever before.« less