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Media Economics: Understanding Markets, Industries and Concepts
Media Economics Understanding Markets Industries and Concepts
Author: Alan B. Albarran
This text examines the United States activities of the mass media and their economic impact on culture and society. Each chapter analyses major industries in the field of media economics, and provides written learning objectives and review questions.
ISBN-13: 9780813821283
ISBN-10: 0813821282
Pages: 227
Edition: 1st
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Publisher: Iowa State University Press
Book Type: Paperback
Members Wishing: 0
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