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Media Planning Workbook
Media Planning Workbook
Author:
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the enti... more »
Author:
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the enti... more »
ISBN-13: 9780844230801
ISBN-10: 0844230804
Edition: 2nd
Rating: ?
ISBN-10: 0844230804
Edition: 2nd
Rating: ?
0 stars, based on 0 rating
