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Media Programming: Strategies and Practices. by Susan Eastman, Douglas Ferguson
Media Programming Strategies and Practices by Susan Eastman Douglas Ferguson
Author: Susan Tyler Eastman
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the In...  more »
ISBN-13: 9781111835026
ISBN-10: 1111835020
Publication Date: 3/1/2012
Pages: 480
Edition: International ed of
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Publisher: Wadsworth Publishing Company
Book Type: Paperback
Members Wishing: 0
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