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Merchandising: Theory, Principles and Practice
Merchandising Theory Principles and Practice
Author: Grace I. Kunz
This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consu...  more »
ISBN-13: 9781563673542
ISBN-10: 1563673541
Pages: 96
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Publisher: Fairchild Books & Visuals
Book Type: Hardcover
Members Wishing: 0
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