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The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years
The MidYouth Market Baby Boomers in Their Peak Earning and Spending Years
Author: Cheryl Russell
This definitive reference by a nationally recognized authority on the baby boom gives you all the demographic and spending data you need to target this influential generation. Focusing on the 35-to-54 age group, with many tabulations by income, education, and household type, the author adds percent distributions and other calculations to br...  more »
ISBN-13: 9781885070067
ISBN-10: 1885070063
Publication Date: 11/1996
Pages: 276
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Publisher: New Strategist Publications
Book Type: Hardcover
Members Wishing: 0
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