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From Mind to Market: Reinventing the Retail Supply Chain
From Mind to Market Reinventing the Retail Supply Chain
Author: Roger D. Blackwell
"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of d...  more »
ISBN-13: 9780887309274
ISBN-10: 0887309275
Publication Date: 3/1999
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Publisher: Harperbusiness
Book Type: Paperback
Other Versions: Hardcover, Audio Cassette
Members Wishing: 0
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