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Misbehaving: The Making of Behavioural Economics
Misbehaving The Making of Behavioural Economics
Author: Richard H. Thaler
Why are we more likely to forgo the opportunity to sell a GBP100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it...  more »
ISBN-13: 9781846144035
ISBN-10: 1846144035
Publication Date: 5/7/2015
Pages: 432
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Publisher: Allen Lane
Book Type: Hardcover
Members Wishing: 7
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