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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
Mobile Marketing Achieving Competitive Advantage Through Wireless Technology
Author: Alex Michael, Ben Salter
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. — Mo...  more »
ISBN-13: 9780750667470
ISBN-10: 0750667478
Publication Date: 4/21/2006
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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