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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Modern Marketing Research Concepts Methods and Cases - with Qualtrics Printed Access Card
Author: Fred M. Feinberg, Thomas Kinnear, James R. Taylor
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the fi...  more »
ISBN-13: 9781133188964
ISBN-10: 1133188966
Publication Date: 3/6/2012
Edition: 2
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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