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Modern Marketing Research: Concepts, Methods, and Cases
Modern Marketing Research Concepts Methods and Cases
Author: Fred M. Feinberg, Thomas Kinnear, James R. Taylor
Modern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatme...  more »
ISBN-13: 9781426625602
ISBN-10: 142662560X
Publication Date: 9/19/2007
Pages: 689
Edition: 1
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Publisher: Atomic Dog
Book Type: Paperback
Members Wishing: 0
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