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Multinational Direct Marketing: The Methods and the Markets
Multinational Direct Marketing The Methods and the Markets
Author: Richard N. Miller, Pieter S. K. De Jong
In this encyclopedic resource, direct marketing guru Richard Miller shows marketing and promotional managers how to successfully promote their products and services worldwide while avoiding the pitfalls of overseas business. From creating messages that travel to mastering international order fulfillment, the author unravels the labyrinth of inte...  more »
ISBN-13: 9780070423565
ISBN-10: 0070423563
Publication Date: 7/1/1995
Pages: 354
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Publisher: Mcgraw-Hill
Book Type: Hardcover
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