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The Name of the Game : The Business of Sports
The Name of the Game The Business of Sports
Author: Jerry Gorman, Kirk Calhoun
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sport...  more »
ISBN-13: 9780471594239
ISBN-10: 0471594237
Publication Date: 3/1994
Pages: 278
Rating:
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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