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Hehe, read all the way through. http://selfpublishingnews.com/2009/01/28/usa-book-news-best-books-award/
Interesting to say the least...
What Cathy provided is a link to Outskirts Press which is a group that will help you write, publish, and market your (self-published) books. In this specific link, Outskirts is offering (for a fee) to submit your book to the USA Book News "Best Book Award" -- i.e., they will pay the entry fee and complete the entry form for you, which of course you could do by yourself by going directly to USABookNews.com.
USABookNews.com is, in its own words, the "premiere online magazine and review website for mainstream and independent publishing houses." It is sponsoring its 8th Annual Best Book Awards this year. Last year, it gave awards to 500 winners and finalists in over 140 categories. There does not appear to be any monetary value associated with these awards -- simply bragging rights and a marketing campaign promoting the winners...and presumably USA Book News itself.
If you self-published a book, it may very well be worth your while to submit it to the Book News Best Book Award. The entry fee is only $69 -- and it could result in media attention. But you likely do NOT need Outskirts Press to help you submit your book -- though, who knows, you may want Outskirts' help with writing, editing, publishing, etc.
Regardless, my favorite line on Outskirts' page:
It used to be that simply having a published book was indicative of supremely high quality, but now that self-publishing is available for everyone, winning a book award is one of the most powerful ways you can make your book stand above the crowd.
In other (my) words:
There's a lot of schlock published these days, but if you want your schlock to stand out, you should put a gold seal on it (and we'll help you do that...for a fee).