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Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin
Never Mind the SizzleWhere's the Sausage Branding based on substance not spin
Author: David Taylor
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's h...  more »
ISBN-13: 9781841127699
ISBN-10: 1841127698
Publication Date: 11/2/2007
Pages: 162
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Publisher: Capstone
Book Type: Paperback
Members Wishing: 0
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