I got an email from PBS saying a new badge had been added to my profile because I donated to 'Books for Kids" drive this week.  I don't see anything.......anyone know what 'badge' or icon I'm looking for?

I don't see anything new on your profile and don't know what it'd look like either.  Just guessing,  but have you tried signing out and then signing back in?

They are likely using the apple from Books for Schools for Books for Kids.

I think it's the apple.

It's the apple.

ok, so it was already there from last books for schools drive then.

I think it is removed after a year and as it was more than a year since PBS did a book drive for kids. Think everyone's apple disappeared. The good thing about your post is I now know about the reopening of the school donation program and can contribute. I have periodically check and there was nothing. Now I know there is Thank you. Be great if PBS did email blast letting everyong know!. Be great if they reran soldiers program also!

I did Books for Schools and my apple was removed. They are temporary. I'm not doing Books for Kids as I'd rather give books to local kids right now.

This one is Books for Kids (Ithink Summer Camp etc). They have a link on the Home Page that explains it - it's also for 'certified' donation eligible (IRS Tax Write off eligible) schools/programs. You could get a potential $300 tax write-off for donation of 100 credits. Note I said a 'potential tax write off. How it could affect you and your 2107 taxes is between you and your tax-preparertax-agent. If you donate any credits you will get an acknowledgement from PBS via email - just keep a copy of that email - it's basically your proof that you gave to a charitable organization etc. 

I wished PBS had differentiated between the Books for School (red apples) by using a different color for the Books for Kids program (w/green or yellow apples), but I think PBS still has programming issues to resolve and don't need to burden their programmers with additional work...

The apple badge (symbol) you get has a time limit - after a (1-year) time peroid it will disappear (be removed).
From my email from PBS for my donation: 

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Every little bit helps - I donated a little bit this month, perhaps a little bit next month. 
How about you? 

Mary-- PBS just did a 'Books for Schools' drive in November 2016.  That's why I already had a red apple on my profile and was confused when they told me 'a new badge' had been added after my donation this week to the 'Books for Kids' drive.  You can check your credit registry to see if you gave for that drive that year.

I wondered about that too because I didn't see anything new. It would have been cool if they'd given us a new type of badge, but no big deal.

Not a New Badge - same 'ol Old Badge but a new Donation Program (Kids vice School) -