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The New Positioning: The Latest on the World's #1 Business Strategy
The New Positioning The Latest on the World's 1 Business Strategy
Author: Jack Trout, Steve Riukin, Steve Rivkin, Al Ries
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
ISBN-13: 9780070652910
ISBN-10: 0070652910
Publication Date: 9/1995
Pages: 173
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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