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New Products Management (The Irwin Series in Marketing)
New Products Management - The Irwin Series in Marketing
Author: C. Merle Crawford
In every organization there is a group or person who deals with the task of getting new goods and services on to the "market". This book looks at the total task - strategy, concept, generation and evaluation.
ISBN-13: 9780256121520
ISBN-10: 0256121524
Pages: 528
Edition: 4th
Rating:
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Publisher: Richard D Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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