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New Products Management (Irwin Series in Marketing)
New Products Management - Irwin Series in Marketing
Author: C. Merle Crawford
NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, m...  more »
ISBN-13: 9780256187786
ISBN-10: 0256187789
Publication Date: 7/1996
Pages: 507
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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