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New Products Management
New Products Management
Author: C. Merle Crawford, C. Anthony Di Benedetto
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as th...  more »
ISBN-13: 9780073529882
ISBN-10: 0073529885
Publication Date: 10/22/2007
Pages: 552
Edition: 9
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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