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New Products Management
New Products Management
Author: C. Merle Crawford, C. Anthony Di Benedetto
Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as...  more »
ISBN-13: 9780078029042
ISBN-10: 007802904X
Publication Date: 3/17/2014
Pages: 608
Edition: 11
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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