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The New Publicity Kit
The New Publicity Kit
Author: Jeanette Smith
This introduction to publicity practice explains how to utilize both traditional and current developments in the media in order to garner publicity for a company, product or service. It contains advice on such essential topics as how to get along with the news media, how to prepare press kits and hold a press conference, how to use technology in...  more »
ISBN-13: 9780471080039
ISBN-10: 0471080039
Pages: 288
Edition: 2nd
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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