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The New Rules of Marketing and PR (Summary)
The New Rules of Marketing and PR - Summary
Author: David Meerman Scott
For marketers, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people ...  more »
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ISBN: 418795
Publication Date: 11/2007
Edition: Abridged
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Publisher: Audio Tech Business Book Summaries
Book Type: Audio CD
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