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Nuts, Bolts and Magnetrons: A Practical Guide for Industrial Marketers
Nuts Bolts and Magnetrons A Practical Guide for Industrial Marketers
Author:
Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. In such conditions perspecti... more »
Author:
Industrial or business-to-business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. In such conditions perspecti... more »
ISBN-13: 9780471853251
ISBN-10: 0471853259
Publication Date: 5/17/2000
Pages: 320
Rating: ?
ISBN-10: 0471853259
Publication Date: 5/17/2000
Pages: 320
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> Industrial
- Business & Money >> Marketing & Sales >> Sales & Selling >> General
