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The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)
The Objects of Affection Semiotics and Consumer Culture - Semiotics and Popular Culture
Author: Arthur Asa Berger
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived “sacredness” in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitio...  more »
ISBN-13: 9780230103726
ISBN-10: 0230103723
Publication Date: 7/15/2010
Pages: 212
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
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