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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
Odyssey Pepsi to Apple A Journey of Adventure Ideas and the Future
Author: John Sculley, John A. Byrne
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
ISBN-13: 9780060157807
ISBN-10: 0060157801
Publication Date: 10/3/2014
Pages: 450
Edition: 1st ed
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Publisher: Harpercollins
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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About John Sculley's tenure at Apple computers, during which Steve Jobs left the company.


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