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One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers Lessons from the Front Lines of Doing Business in China
Author: James McGregor
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personali...  more »
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ISBN-13: 9780743258418
ISBN-10: 074325841X
Publication Date: 9/4/2007
Pages: 352
Edition: Reprint
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Publisher: Free Press
Book Type: Paperback
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