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The One to One Fieldbook The Complete Toolkit for Implementing a 1 to 1 Marketing Program
The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day-to-day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed instruc... more »