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The One to One Future: Building Relationships One Customer at a Time
The One to One Future Building Relationships One Customer at a Time
Author: Don Peppers, Martha Rogers PhD
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition -- with an all-new User's Guide -- takes readers step-by-step ...  more »
ISBN-13: 9780385425285
ISBN-10: 0385425287
Publication Date: 7/1/1993
Pages: 443
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Publisher: Currency
Book Type: Hardcover
Other Versions: Audio Cassette
Members Wishing: 0
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