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The One to One Future (One to One)
The One to One Future - One to One
Author: Don Peppers, Martha Rogers
The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step throug...  more »
ISBN-13: 9780385485661
ISBN-10: 0385485662
Publication Date: 12/14/1996
Pages: 464
Rating:
  • Currently 3.8/5 Stars.
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3.8 stars, based on 3 ratings
Publisher: Currency
Book Type: Paperback
Members Wishing: 0
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