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The One to One Manager: Real-world Lessons in Customer Relationship Management
The One to One Manager Realworld Lessons in Customer Relationship Management
Author: Martha Rogers, Don Peppers
In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting u...  more »
ISBN-13: 9781841120935
ISBN-10: 1841120936
Publication Date: 2/1/2000
Pages: 256
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Publisher: Capstone Publishing Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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