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The Online Copywriter's Handbook: Everything You Need to Know to Write Online Copy That Sells
The Online Copywriter's Handbook Everything You Need to Know to Write Online Copy That Sells
Author: Robert W. Bly
Focused strategies for writing hard-hitting, results-based Web copy The Web is a fascinating and boundaryless marketing medium­­and, like any new sales frontier, it has its own set of rules and attitudes for writing successful advertising, marketing, and sales copy. The Online Copywriter's Handbook is a clear, practical, a...  more »
ISBN-13: 9780658021145
ISBN-10: 0658021141
Publication Date: 2/20/2002
Pages: 320
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Other Versions: Paperback
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