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Co-opetition
Coopetition
Author: Barry J. Nalebuff, Adam M. Brandenburger
The game of business changes constantly. So should your business strategy. — When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-...  more »
ISBN-13: 9781861975072
ISBN-10: 1861975074
Publication Date: 9/15/1997
Pages: 304
Edition: New Ed
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Publisher: Profile Business
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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