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Organizations and the Business Environment
Organizations and the Business Environment Author:David Campbell This is a comprehensive core text covering the syllabus for units on business organizations and the external business environment. It is ideal for students studying these units on business degrees, HNC/Ds in business and finance and CMS and DMS courses. — Organizations and the Business Environment is divided into three sections. Firstly a study o... more »f Business Organizations covers topics from organizational and managerial theories, objectives and culture to an examination of the various functions in a modern business organization. Then the Micro Business Environment looks at various aspects of a business in relation to its immediate environment i.e. its industry competitors, suppliers and customers. Finally the Macro Business Environment looks at the political environment, including a detailed study of the structures, objectives and influences of the European Union, then goes on to examine legal structures, macroeconomic, sociological and technological influences.
covers substantially more material than other texts in this area
all chapters contain in-chapter questions, activities and assignments
a strong emphasis on case materials to enable students to witness how theory is worked out in business organizations« less