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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
The Origin of Brands How Product Evolution Creates Endless Possibilities for New Brands
Author: Al Ries, Laura Ries
In The Origin of Brands, marketing experts Al Ries and Laura Ries apply Darwin's theories of evolution to the branding process. The result is an innovative and strikingly effective strategy for creating new products, building a successful brand, and, in turn, achieving business growth. The Rieses take you through the process...  more »
ISBN-13: 9780060570156
ISBN-10: 0060570156
Publication Date: 10/1/2005
Pages: 320
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Publisher: Collins
Book Type: Paperback
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