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An Overview to the Public Relations Function (Public Relations Collection)
An Overview to the Public Relations Function - Public Relations Collection
Author: Shannon A. Bowen, Thomas R. Martin, Brad Rawlins
This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, How can an executive use this knowledge to make the most of the public relations function, depa...  more »
ISBN-13: 9781606490990
ISBN-10: 1606490990
Publication Date: 5/1/2010
Pages: 250
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Publisher: Business Expert Press
Book Type: Paperback
Members Wishing: 0
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