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The PR Business: An Insider's Guide to Real-life Public Relations
The PR Business An Insider's Guide to Real-life Public Relations
Author: Quentin Bell
For the last several years, public relations has been the fastest growing sector of the UK economy - testimony to its coming of age as a fully developed and now highly sophisticated part of the marketing mix. Accordingly, of course, there has grown up around PR a considerable literature, much of which is academic in tone, or seeks to add to the ...  more »
ISBN-13: 9780749407698
ISBN-10: 0749407697
Publication Date: 4/30/1992
Pages: 224
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Publisher: Kogan Page Ltd
Book Type: Paperback
Other Versions: Hardcover
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