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PUBLIC RELATIONS/PUBLICITY A KEY LINK IN COMMUNICATIONS
PUBLIC RELATIONS/PUBLICITY A KEY LINK IN COMMUNICATIONS
Author: LOIS B. EHRENKRANZ, GILBERT R KAHN
Reference on publicity and Public Relations: News related primarily through the use of mass media, magazines, newspapers, television and radio. This is an introduction to techniques used by those working within the industry to disseminate news and information to the mass media.
ISBN: 277268
Publication Date: 1983
Pages: 231
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Publisher: FAIRCHILD PUBLICATIONS
Book Type: Hardcover
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